Introduction
This Privacy Policy explains how Sleep Easy Lab operates as an affiliate-supported review and comparison site and how personal information may be collected and used when visitors browse the site, submit a contact form, or interact with linked offers. The site is operated by The Inspire Global Marketing Group. This policy covers information collected through the website, related analytics tools, advertising tags, and communications handled through the contact channels described below. It does not cover the privacy practices of third-party merchants, advertisers, or affiliate partners, whose policies may differ and should be reviewed separately.
Information We Collect
Sleep Easy Lab may collect information that visitors provide directly, as well as information gathered automatically through site technology. This can include contact form submissions, such as a name, email address, message content, or other details a visitor chooses to share. The site may also collect cookies and analytics data, including page views, session activity, and general usage patterns. In addition, advertising and attribution systems may capture click identifiers such as gclid, msclkid, wbraid, and gbraid, as well as referrer information, device type, browser type, operating system, and approximate location derived from technical signals. Some of this information may be collected by third-party tools rather than directly by the site itself, and individual experiences may differ depending on browser settings and consent choices.
How We Use Information
The information collected may be used to operate and improve the website, measure content performance, understand traffic sources, and support conversion tracking for advertising and affiliate programs. Contact form submissions are used to respond to requests, answer questions, or follow up on issues sent to the site. Analytics and advertising identifiers can help determine whether a visitor reached the site through a campaign or affiliate link, though results vary based on device settings, consent choices, and browser restrictions. The site may also use information to maintain security, detect fraud or abuse, and comply with applicable legal obligations.
Third Parties
Sleep Easy Lab may share or disclose information with service providers and advertising partners that help the site function. These parties may include Google Ads, Microsoft Ads, affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, as well as the site’s hosting provider and email provider. Each of these third parties may collect or process information according to its own privacy practices and platform settings. Some links on the site may be affiliate links, which means the site may receive compensation if a visitor completes a purchase or other action after clicking through. That relationship does not change the price a visitor sees on the merchant site, but the merchant’s handling of data remains subject to its own notices and terms.
Cookies & Similar Technologies
The site may use cookies, pixels, tags, and similar technologies to remember preferences, support analytics, and measure advertising performance. Cookies can help recognize returning visitors, attribute traffic sources, and understand how content is used across pages. Visitors can control cookies through their browser settings and, where applicable, consent tools displayed on the site. Blocking or deleting cookies may affect some features and can limit measurement accuracy. Because technical setups vary, some tracking may still occur through server-side logs or similar methods permitted by law and consent status.
Your Rights
Depending on location, visitors may have rights to access, correct, delete, or request portability of personal information. Visitors may also have the right to opt out of targeted advertising or certain kinds of tracking, subject to platform limitations and applicable law. Where the GDPR applies, rights may include access, rectification, restriction, objection, and erasure. Where the CCPA or similar state privacy laws apply, rights may include knowledge, deletion, correction, and opting out of the sale or sharing of personal information, if applicable. Requests will be handled in good faith, but outcomes may vary based on identity verification, legal obligations, and whether a request applies to data controlled by a third party.
Data Retention
Information is retained only as long as reasonably necessary for the purposes described in this policy, including analytics, recordkeeping, legal compliance, dispute resolution, and security. Contact form submissions may be kept for an appropriate period so the site can respond to inquiries and maintain business records. Analytics and advertising data may be retained by vendors according to their own retention settings and policies. When information is no longer needed, the site may delete, anonymize, or aggregate it, though some backup or archival copies may persist for a limited period. Retention periods can differ based on the type of data and applicable legal requirements.
Contact for Privacy Requests
Privacy requests may be sent by email to office@inspireglobalmarketing.com. If a postal request is preferred, write to:
The Inspire Global Marketing Group
16 Middle Lane
Market Harborough
Leicestershire. LE16 8QA
United Kingdom
Requests should include enough detail to identify the issue and, where needed, verify identity. The site will review valid requests and respond within a reasonable time, subject to applicable law and the limits of third-party systems. This policy may be updated from time to time, and continued use of the site after changes are posted may indicate acceptance of the revised notice.